The Internet is hooking into real estate, and quickly. According to a 2013 report conducted by the National Association of Realtors, a full 90% of buyers searched online during their home search process, and 45% researched a specific home online. Listing pages and databases can be fantastic resources for clients looking for specific information – but the search itself can be overwhelming and dull.
Buyers, sellers, and real estate agents alike wade through pages upon pages of listing numbers, housing photos, cost estimates, neighborhood descriptions, benefits, detractions, and pages upon pages of (ir)relevant information. For all their searching, these exhausted researchers usually end their investigation as soon as they find the bare facts they need before gratefully closing out their tabs.
But real estate isn’t the stressful, confusing business that its web presence makes it out to be. Beyond the bland on-screen display of listings and stats, it’s a thriving industry with heart, humor, and a lively community of real people with much to share.
In our Internet-savvy world, more and more of these real estate professionals are turning to blogs to share tips, anecdotes, and advice for agents and potential clients alike. But their stories don’t involve dry pages of numbers and listings, but heartfelt, current, and relevant stories about working in the industry.
The following are a few of the blogs that I, as a realtor living and working in New York City, think anyone with an interest in real estate will find enjoyable and informative.
I can’t recommend Fred’s blog enough. He brings genuine heart, thought, and an engaging perspective into his experiences with New York real estate. Every post will leave you thinking.
Elika Real Estate’s blog is a fantastic source for the latest news in New York real estate, and additionally provides excellent advice for anyone looking to buy or sell a home. Plus, content is consistently added every few days – so you can check back every week for new content!
The Real Deal is an award-winning site that focuses specifically on real estate news in New York City. This platform is certainly one of the best for keeping current on recent industry developments.
Nicknamed as “the granddaddy of real estate blogs,” Curbed is one of the oldest and most popular NYC real estate blogs on the web. The site was first launched by Lockhart Steele in 2004, and has since inspired droves of off-branching real estate blogs.
Initially begun by Jonathan Miller of Miller Samuels Real Estate Appraisers and Consultants, the Matrix Blog offers intelligently written, digestible posts on recent industry happenings. Miller Samuels’ blog is a wonderful resource for real estate professionals who want to keep up with industry thought leaders and current events without slogging through exhaustive pages of analyses.
The search for a home can seem overwhelming and confusing – but it doesn’t have to be. Keep up with these and other heartfelt and engaging industry blogs to stay informed and lessen the stress!